UrbanSoup Architects and Urban Designers is a multidisciplinary, tech-savvy firm changing the way we design, and the way we think about design. We have a deep understanding of how cities work – how they move and breathe, and how their complex parts fit together.
We earned our stripes on large publicly funded projects – transport hubs, bridges and extensive multi-use public spaces – bringing a unique design aesthetic, a practical usability, and a process and cost efficiency to what has traditionally been a bloated, bureaucratic and unimaginative field of architecture.
Since then, we’ve moved onto projects diverse in scale and scope, designing everything from luxury, large-scale apartment blocks, to museums, universities, student housing, co-working offices, eco residential estates, holiday resorts and retail centers, producing work not just across South Africa, but throughout Africa, and as far afield as New York and London. Even as we’ve grown, we’ve stayed true to our founding values – providing personal service, building close relationships, remaining agile, while delivering projects at scale.
We’ve also begun to leverage the latest VR and Generative Design technology, creating immersive walkthrough experiences for our clients before designs have been built, and applying machine learning to unlock the creative power of artificial intelligence. Our focus is based on the intersection between technology, design and development economics. In recent years, we’ve also established a development arm, partnering with investors to procure high-potential buildings and sites, using our urban design skills to secure well-positioned land, and taking projects all the way from feasibility studies and acquisition through to planning, design, tender, construction and project management.
Ultimately all of this – our technology, our creativity, our expertise and experience – is used in the service of building architecture that’s durable, economically viable, environmentally friendly and user-responsive.
Our overarching mission is simple – to build better cities.